Internet Marketing Series: Building Marketing Strategy Product Code: ecom11 Time: 5.0 hour(s) CEUs: Available

Summary:

This course provides an overview of marketing options available to an online business, such as data mining and external promotion.

Objectives:

§ Identify the elements in an effective face-to-face promotion

§ Describe the relationship between public relations and e-commerce

§ Use data mining as a marketing tool

§ Explain niche marketing

Topics:

§ External Marketing

§ The Road Show

§ Public Relations and Investor Relations

§ Data Mining and Marketing

§ Extracting and Analyzing the Data

Technical Requirements:

P500+ Processor, 128MB of RAM; Windows 2000, 2003, XP, Minimum screen resolution 800x600, Internet Explorer 5.5 or higher; Windows Media Player 9.0 or higher; Flash 8.0 or higher; 56K minimum connection; broadband (256 kpbs or higher) connection recommended; Javascript, DHTML and cookies enabled; Sound card with speakers or headphones strongly recommended.

Copyright Information:

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