Internet Marketing Series: Advertising on the Internet Product Code: ecom10 Time: 4.0 hour(s) CEUs: Available

Summary:

This course provides an overview of the forms of advertising available on the Internet.

Objectives:

§ Promote a business on the Internet

§ Plan an advertising program

§ Locate advertising customers

§ Compare the different formats of Internet ads

§ Describe the future direction of Internet advertising

Topics:

§ Internet Promotion

§ Finding Your Customers

§ Designing Your Ads

§ Drawing Customers to Your Site

§ Looking to the Future

Technical Requirements:

P500+ Processor, 128MB of RAM; Windows 2000, 2003, XP, Minimum screen resolution 800x600, Internet Explorer 5.5 or higher; Windows Media Player 9.0 or higher; Flash 8.0 or higher; 56K minimum connection; broadband (256 kpbs or higher) connection recommended; Javascript, DHTML and cookies enabled; Sound card with speakers or headphones strongly recommended.

Copyright Information:

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