Internet Marketing Series: Real-Time and Data Mining Product Code: ecom06 Time: 4.0 hour(s) CEUs: Available

Summary:

This course provides an introduction to two resources available in e-commerce: real-time systems and data mining.

Objectives:

§ Distinguish between a real-time system and a batch system

§ Explain the need for speed and storage in an e-business

§ Store and capture data in a data mine

§ Recognize the techniques for extracting or mining data

§ Analyze mined data and apply it to business decisions

Topics:

§ Real-Time Systems

§ How Real-Time Can Work for You

§ The Data Mining Process

§ Benefits of Data Mining

§ Data Mining and Customer Service

§ Analyzing and Using Data

Technical Requirements:

P500+ Processor, 128MB of RAM; Windows 2000, 2003, XP, Minimum screen resolution 800x600, Internet Explorer 5.5 or higher; Windows Media Player 9.0 or higher; Flash 8.0 or higher; 56K minimum connection; broadband (256 kpbs or higher) connection recommended; Javascript, DHTML and cookies enabled; Sound card with speakers or headphones strongly recommended.

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