Internet Marketing Series: Killer Apps Product Code: ecom04 Time: 4.0 hour(s) CEUs: Available

Summary:

This course provides an introduction to killer apps and the twelve steps needed to create them for a company.

Objectives:

§ Define killer app

§ List Downes and Mui's twelve rules to building a killer app

§ Identify potential problems when creating a killer app

Topics:

§ What Are Killer Apps?

§ Rules for Building Killer Apps

§ The Rest of the Rules

§ Land Mines to Avoid

§ Other Potential Problems

§ Protecting Yourself: An Action Plan

Technical Requirements:

P500+ Processor, 128MB of RAM; Windows 2000, 2003, XP, Minimum screen resolution 800x600, Internet Explorer 5.5 or higher; Windows Media Player 9.0 or higher; Flash 8.0 or higher; 56K minimum connection; broadband (256 kpbs or higher) connection recommended; Javascript, DHTML and cookies enabled; Sound card with speakers or headphones strongly recommended.

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